The TEll// By Thrift & Tell
Welcome to THE TELL//BY THRIFT & TELL: a celebration of fashionable women who dress as smart as they shop.
This week’s guest on THE TELL// is Sara Riff, Global Director of Entertainment Relations at Jimmy Choo. I have followed the every-chic Riff for a long time, though I don’t entirely remember how I found her. I assume I first discovered her instagram through one of her amazing Jimmy Choo “shoefies” (I’m sorry I hate that word too, but what else can you call them?). I now follow Sara for her effortless outfits, international travels, as well as behind the scenes peeks into the world of Jimmy Choo. When it comes to selling through her closet, Sara loves to use The RealReal but don’t expect her to share her favorite consignment shops! She knows better than to share her sources! Sara is no stranger to the high-low mix either and often takes affordable finds from Mango and Zara and elevates the entire look with her signature Choos. As she says, “As long as you’ve got good accessories, you can get away with most anything.” I love Sara’s style which to me is refined-LA-cool, so it is wonderful to have Sara join the T&T roster. I hope you enjoy and please stay tuned for more stories from inspiring women!
//Your style in 3 words: Crazy, Sexy, Cool
//Staple Outfit: Re/done or Citizens Jeans + a Ragdoll T Shirt + Jimmy Choo heels
//Style Icon(s): Whitney Houston in “The Bodyguard”
//Your First Big Purchase: A Gucci watch with interchangeable bezels
//Do You Still Have It? Of course!
//Best Fashion Advice You Ever Received: “Dress Like No One is Watching” Kidding. I haven’t had any great fashion advice, but certainly open if anyone has any suggestions.
//Types of clothing you invest in: Anything that makes my heart skip a beat.
//Types of clothing you save on: Everything else.
//Your greatest extravagance: Jewelry.
//Brands That Will Stand the Test of Time: Jimmy Choo, The Row , Chanel, Old Celine
//Favorite High Street Brands: Zara, Mango
//Favorite Designer Brands: Khaite, Jacquemus, The Attico, Toteme
//Favorite High-Low Brands to Mix: As long as you’ve got good accessories, you can get away with most anything….This applies to clothing and life in general.
//Favorite Places to Shop Consignment: If I told you, I would have to kill you.
//Favorite Places to Consign Your Own Closet: The Real Real and storage boxes for my daughter to have fun with when she gets older.
//Currently Collecting Dust in the Back of your Closet: I’ve been pretty diligent about getting rid of any pieces I was only holding onto under the guise of wearing them one day to a costume party….and trust me, a lot of stuff overstayed its welcome under that premise!!
//Best investment you ever made in your style: To stop wearing clothing in which my pregnancy status is up for debate.
//Style Choice From Your Past That Haunts You: I once wore a mohair tube top with what I believe at the time was called a shrug in a matching fabric and it was all sorts of wrong.
//“It seemed like a good idea at the time” a.k.a Purchase you most regret: The YSL Trib 2 #neverforget
//Closet From Which You Would Like to Borrow: Rosie Huntington Whiteley / Giorgia Tordini
//Last Time You Splurged? The best way I know to splurge is on travel and we went to Italy for 3 weeks this summer which was worth every penny.
//Currently Saving Your Pennies For: Anita Ko and Jen Meyer’s Diamond Tennis Necklaces which I plan to layer.
//A Deal for the History Books/Your T&T Personal Best: A vintage leopard Saint Laurent Trench from The RealReal.
//Advice to someone looking to define their own style: Don’t worry about trends…Wear what suits you and your body.
//You feel great. What are you wearing? This sounds like an illicit text.
//Occasions when you splurge: When something moves me.
//Occasions when you save: I’ll let you know
//Most prized possession: My vintage Hermes Kelly Bag that my parents bought me recently for my birthday. It almost made up for their divorce :)
//Home Decor Style: A mix of minimal and two small kids.
//Favorite place to hunt for home decor: Chairish, 1st Dibs, Pinterest
//Your fashion motto: More is More
//Your life motto: Wherever You Go, There You Are!
Fill in the blank:
//A woman should invest in- herself. //You’re never too old to— start over. I’m post age! //A woman can never have too much—love, fun or jewelry. // Bury Me In: Diamonds. //True or False: More is More- More is More - Please see Above! //Fashion is- evolving. //Style is: forever.
Currently Loving:
//Music: Lizzo makes me so happy. Also loving Rosalia.
//Print: NY Magazine is my guilty pleasure.
//Food: Everything you see, I owe to Spaghetti.
//Drink: Iced Tea and Apperol Spritz
//Film: Bridget Jones Diary ALL DAY
//TV: Succession
//Podcast: My own upcoming podcast talking to women I admire about redefining what “Having it All” looks like to them.
//Instagram Handle: Celeste Barber makes me LOL
//Designer: Nanushka
ABOUT SARA
Sara Riff is a fashion veteran who has launched several major contemporary and denim brands. Currently, she is the global director of entertainment relations for Jimmy Choo, a luxury brand headquartered in London, where she oversees celebrity dressing, product placement, events, and special projects. Riff is also the co-founder and creative director of the popular lifestyle website The Hive, which features a dynamic blend of celebrities, tastemakers, style, and beauty. Actively involved with charitable organizations including the Alliance of Moms, Riff was recently featured in The Hollywood Reporter’s philanthropy issue as one of Hollywood’s Givers.
FIND SARA
Photos used courtesy of Sara Riff.
